Zoom/Video Conferencing Best Practices Revealed in New Research

Looking at your camera during Zoom calls may be the new fixed handshake.

Researchers at Stanford University and the University of Gothenburg in Sweden have found that participants in Zoom and other video conferences who looked at their cameras were rated more positively than those who did not. Also participants with a higher camera angle were judged more positively. The research, published in the American Psychological Association’s Technology, mind and behavior journal, has implications for educators who teach distance learning as well as use video conferencing to meet with colleagues or students.

Best Practices for Zoom / Video Conferencing: Look at the Camera


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