A Big Mac, a McRoyal Deluxe, a McCrispy or Chicken McBites? Among these products are the favorites Xuso Jones, Nil Ojeda, Dulceida and Chanel. These four influencers participate in the latest campaign McDonald’s to make known those proposals for which they feel weakness.
Remember Jones He confesses to being an unconditional enthusiast of the iconic Big Mac, which is why it is one of his favorite products. Nil, on the other hand, chooses to include Chicken McBites among its selections. For its part, sweetness choose McRoyal Deluxe. AND Chanel combines the McCrispy with Coca-Cola Zero Zero grande.
The combinations of these artists and content creators focus the ‘For you, for being a fan’ campaign, which includes different pieces in mass media, social networks and a digital media plan and which has been created by TBWA\Spain. The media strategy has been in charge of OMD and True has carried out the communication, PR and influencers.
These four combinations, which include some of the brand’s most iconic flavors, are accompanied by a limited collection of clothing and accessories designed by Xuso, Nil, Dulceida and Chanel. Only registered users of the MyMcDonald’s app will be able to find this selection of products and the limited-time collection until December 17 at an incredible price.
“At McDonald’s we always strive to make all our customers fall in love with us. fans through the innovation of our proposals. For this reason we wanted to collaborate with these digital artists and creators, who bring us freshness and bring us closer to the tastes of the younger generations,” he explains. Natalia Echeverría, marketing director of McDonald’s Spain.
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