We could be seeing Apple Search take on Google sooner rather than later

The “quiet war” between Apple and Google has been talked about for years, with rumors that Apple is quietly working on an Apple search to compete with Alphabet’s search engine. Now, according to a report in the Financial Times, the Apple search engine may happen sooner rather than later.

Earlier this month, Apple launched Business Connect, a free tool that allows businesses to claim location maps in Apple Maps with customized information aimed at Apple’s one billion users. The Financial Times writes (opens in new tab)released earlier today, suggests that Business Connect could be one element of a three-pronged strategy to take on Google head-on.


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