Twitter is testing inserting ads into conversations on iOS

Twitter has announced that it is conducting a new test with some users, with ads starting to appear in the middle of conversations.

The announcement was made by Twitter’s revenue product manager Bruce Falck (via Verge). According to Falck, if you are part of this global test, you will see ads after the first, third or eighth response during a tweet.

He says Twitter sees “a great opportunity to build an ad offering that creates value and customizes incentives for creators and advertisers.”

The company will be experimenting with this format in the coming months to understand how this will affect Twitter usage.

“We test different frequencies, layouts, context-relevant ads, different insertion points, etc. And we examine our teachings and find out if it’s something we want to do permanently,” Falck says. “We are excited to try this for our advertisers, and we are eager to explore how it could open the door to further opportunities to reward Tweet writers and creators. More on the way. “

As shown in a tweet, Twitter wants to bring personal ads. For example, if you talk about food, it shows an ad about it. Here’s how it works right now:

Not only that, but yesterday Twitter also announced a new creative program focusing on its space function:

We are looking for sound creators who host interesting Twitter Spaces today, or get a creative idea for a new conversation they want to start. We seek to support a diverse slate of creators who take advantage of unique communities and conversations that take place on Twitter. If we are accepted into the program, we will see to it that you host your place twice a week for three months.

To learn more, click here.

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