Tom Ford launches new plastic film alternative competition

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Tom Ford launches new plastic film alternative competition

In a world that is shifting its focus towards more sustainable products, research and development are crucial to finding viable alternatives to plastics. Innovation can come from surprising sources when rinsed out with the right support. With this in mind, Tom Ford and Lonely Whale’s 52HZ teamed up to launch the Tom Ford Plastic Innovation Prize.

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The challenge is to create new packaging solutions to replace thin-film plastic, which accounts for about 46% of all marine plastic pollution. This materials science competition received over 140 applications from 39 countries on six continents. It is a global effort to create solutions to a problem that affects us all.

Related: Attenborough Effect inspires people to drastically reduce disposable plastic

“The time for sustainable change in plastic packaging is now and we must take steps to implement the solutions,” said Stacey Feeley, CEO of GoSili, Inc. “Through partnerships, challenges, science and curiosity, we push each other to innovate and hold on. Responsible for each other around the world around us. We’re happy to support the Tom Ford Plastic Innovation finalists and can’t wait to see what the future holds. to replace plastic pollution. ”

For any system to really work, it needs the right financing and support, especially when trying to launch a new product on the market. So in addition to simply promoting a competition, the Tom Ford Plastic Innovation Prize provides industry leaders who are already committed to trying out the winning materials. TOM FORD International, Stella McCartney, Dell Technologies, GoSili, HP Inc, Herman Miller, Imperial Dade, LeClub and ROQ are all on board to experiment with the newly developed packaging materials.

Someone holding a plastic film up to their face

Tom Ford and 52HZ brought together judges with a stake in the project, who understand the problem and have committed to veterinary contributions for viability and benefit the environment. Some of these judges include: Don Cheadle, Livia Firth, Stella McCartney, Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact at HP Inc. and James Andrews, founder of Authenticated Ventures. There will also be members of the Scientific and Technical Advisory Committee Tom Bebien of Plastic Odyssey and Andy Johnson of ROQ.US, a team that will monitor submissions and evaluate them to ensure they are scalable and market-ready by 2025.

“The development of new, more sustainable materials such as those generated by the award is the key to achieving our goal of 75% product and packaging circularity by 2030,” said Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact, HP Inc. . “The award not only encourages extraordinary, science-based innovation – it provides a way to replace thin film plastic and scale viable alternatives that will help protect our planet.”

There are winners all around in this competition. While the planet is the obvious one, there is a wallet of over $ 1 million for participants. Once selected, the award winners will benefit from ongoing support to further test and develop the product through these companies. The process essentially creates a customer base while the product is still under development, which increases the chances of a successful launch.

Competition finalists will be selected in early 2022, with winners announced in early 2023, and the Plastic Innovation Prize will offer dedicated support to help finalists reach the market by 2025, “creating a focal point in the fight against plastic pollution. ”

+ TOM FORD Plastic Innovation Prize

Photos via TOM FORD Plastic Innovation Prize

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