Today in Apple history: Toy Story 2 arrives in theaters

Today in Apple history: Toy Story 2 arrives in theaters

November 24, 1999: Steve Jobs gets another feather in his cap when Toy Story 2, the sequel to the 1995 Pixar hit, debuts in theaters. It continues to be the first animated sequel in the story to provide more than the original.

While more a piece of Steve Jobs story than Apple story, the release of Toy Story 2 ends a spectacular year for Apple’s CEO.

The toys are back in town

Originally planned as a live-to-video movie, Toy Story 2 proved to be a huge hit for Pixar – and by extension for Jobs. Apple’s co-founder was as committed as he would ever be to the animation studio at this point.

With the first Toy Story, Jobs’ main contribution was to negotiate a distribution agreement with Disney. (He also served as a cheerleader / one-man focus group when the film came together.) For the sequel, he undoubtedly played an even bigger role in the design of the film.

In early 1997, it was not even certain whether Pixar would make the film itself or farm it out to a third party who could produce a stripped-down version to satisfy a home audience made up predominantly of children.

Toy Story 2: A big hit for Pixar

Jobs, however, eventually called for it to become a Pixar movie. He formed the film’s core production team by shutting down Pixar’s video game operations. He set up the game team, which produced hit CDs Toy Story animated history book and Toy Story Activity Center, to work on the film’s sequel.

Toy Story 2 also confirmed to Jobs that Pixar’s early success was no coincidence – and that the studio needed a bigger home. With Pixar honcho Ed Catmull, Jobs began looking for a new headquarters shortly after the sequel hit theaters. They eventually found what they were looking for, in an abandoned Del Monte canned fruit factory in Emeryville, California.

Given that Jobs died before Apple Park ever got off to a good start, the development of the Pixar headquarters was one of the most practical construction projects he has ever been involved in. It went against the idea of ​​a traditional film studio with several separate buildings. Instead, Pixar went with one large building based around a central atrium.

Anyone who wants to know where the philosophy behind the Apple Park Spaceship Campus (complete with a focus on casual encounters) comes from should look no further!

One more thing about Toy Story 2

Toy Story 2 seems a relatively small footnote in the Pixar pantheon and Steve Jobs life in general. However, it is interesting for another reason. Only four years back from the original film’s debut, it’s fascinating to look back and see how much had changed for Jobs during that time.

In 1995, he was still outside of Apple, with two companies certainly not looking like big successes. Both NeXT and Pixar seemed to be money holes.

In 1999, Jobs had returned to Apple. He became a billionaire largely thanks to the success of Toy Story and Pixar’s subsequent listing. And he was the feted brain behind hit products like the iMac G3 and iBook.

That’s appropriate Toy Story 2 became a sequel that outperformed the original. This phase of Jobs’ life began his own second act. It turned out to be much bigger and better than anything else he achieved up to this point.


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