Tim Cook talks DIY repair announcement, Apple’s next ‘big thing’ in new interview

Apple last week celebrated the opening of The Grove Apple Store in Los Angeles, a “brand new” version of the store that first opened in 2002. Along with the cast from Apple TV + hit Ted Lasso, Apple CEO Tim Cook was also present and joined the KTLA for a brief interview.

Cook’s interview with KTLA’s Rich DeMuro was conducted at the new Apple Store in The Grove, Los Angeles. As for the store itself, Cook explained that it serves as a “place for people to come in and browse and come in and explore technology and find out what the products will do for them.”

Apple’s CEO also briefly commented on Apple’s recent decision to make repair parts and manuals available to iPhone owners for do-it-yourself repairs:

Well, we realized that there were some people who wanted to do this and who are trained to do this. They are Popular mechanics crowd if you will, which I love and have been focused on all my life. It feels good to lay out the manuals and get the parts out there that allow people to do this. Still, if you’re not comfortable doing that, we encourage you to come to the Apple Store and get it done for you. It’s still the best way for most people.

As for the future, Cook teased that Apple remains “very focused” on artificial intelligence, augmented reality and autonomy.

“We’re very focused on augmented reality, we’re very focused on artificial intelligence … we’re very focused on autonomy, we’re very focused on all these things, which are core technologies, and we want to use them in a variety of ways. , ”Said Cook.

Then I asked if Apple wanted something that is the “next big thing”, and he said, “Of course … Apple always wants something that is the next big thing. And luckily we have a lot of things that are the big things at the moment. ”

The full interview can be seen below.

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