Apple is celebrating Chinese New Year in a variety of ways, including limited edition AirPods Pro. Now, Apple CEO Tim Cook has taken to Weibo to share a short film for Chinese New Year that “reminds us of the effort needed to overcome life’s adversity.”
The short film, which comes in at around 15 minutes long, appears to have been shot entirely with an iPhone 14 Pro. The touching video “shows the power of pursuing one’s passion,” according to Tim Cook. Apple’s CEO explains:
I hope you enjoy this touching story that shines a light on humanity, shows the power of pursuing one’s passion, and reminds us all of what it takes to overcome life’s obstacles. Happy Chinese New Year! Enjoy!
Apple also usually shares a version of its annual Chinese New Year video on YouTube. That version will have English subtitles, but it hasn’t been announced yet. We’ll be sure to update this post when it’s available.
Apple regularly celebrates Chinese New Year in a variety of ways. For example, in early January, Apple held a two-day shopping event with discounts on some of their most popular products. It has also released a dedicated Lunar New Year gift guide available worldwide.
Perhaps most notably, Apple is also selling a limited edition AirPods Pro that features a “Year of the Rabbit” engraving on the charging case. This limited edition version of AirPods Pro is available online and in-store for Apple users in China, Taiwan, Macau and Hong Kong.
You can watch the full Shot on iPhone short film via Tim Cook’s Weibo account right here.
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