This founder is dedicated to making a mobile game without giving in to intrusive ads – TechCrunch

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Thor Fridriksson is, as Jordan calls him, the king of mobile gaming. With megaviral games like Trivia Royale and QuizUp, he knows the secret sauce to making a popular game, but the code he has not cracked is how to make a super lucrative game. Thor joined us at Found Live to talk about the pitfalls of mobile gaming ads, why the experience of playing will always be his top priority, and what he’s doing with his next company, Rocky Road Inc.

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