This 97-inch OLED TV costs $63,000 — but it looks awesome

When you think of Bang & Olufsen, you don’t necessarily think of the best TVs out there. However, the luxury speaker maker does offer a selection of TVs — including the absolutely bonkers Beovision Harmony.

But apparently, Bang & Olufsen (opens in new tab) isn’t satisfied with the Harmony lineup topping out at a $33,450 88-inch display. B&O has now added a 97-inch option to the lineup — with a whopping $63,075 price tag.

To be clear, this TV setup’s hefty price tag is all about the things that aren’t the TV. The display itself is actually an LG G series display that is comparable to the LG G3 OLED TV. The 65-inch, 77-inch and 97-inch models of the Harmony are LG G series 4K displays and the 88-inch model uses an LG Z series 8K display. That means that Harmony gets many of the same features of the LG displays, from Dolby Vision IQ, HDR 10 and HLG support to AI upscaling for content that isn’t natively 4K or 8K.

In fact, the LG counterparts of the Beovision Harmony will probably produce a bit better picture quality than the B&O behemoth. The Beovision Harmony uses an Alpha 9 4K Gen 3 processor for the 4K resolution 65-inch, 77-inch and 97-inch 4K displays and an Alpha 9 8K Gen 3 processor for the 88-inch 8K display — both of which are three generations behind the AI processors used on the LG G3 OLED TV and LG Z3 OLED TV announced as part of the LG 2023 TV lineup.

And yes, you heard that right. The 97-inch display is limited to 4K because LG doesn’t currently have an 8K 97-inch OLED display. The LG Z3 OLED TV tops out at 88 inches. 

Bang & Olufsen Beovision Harmony

(Image credit: Bang & Olufsen)

What do you get for over 60 grand?

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