As digital technology continues to evolve, it’s no surprise that it plays a much deeper role in how we live. Lifestyle apps have become increasingly popular, with consumers turning to their smartphones for everything from exercise tracking to meal planning.
According to a report, the global fitness app market is expected to reach USD 15.2 billion in value by 2028. Apart from fitness apps, others are gaining influence in lifestyle technology. Non-fungible tokens, or NFTs, have also entered the game.
NFTs, which represent ownership of unique digital assets, have exploded in popularity. With a wide range of attention among investors, artists and creators, the global NFT trading volume peaked at $1.3 billion in April 2022.
In addition to profile pictures and digital art
NFTs are often associated with digital art and profile pictures; however, their use cases are more than that. They have the potential to be a valuable addition to people’s daily activities and hobbies.
One of the main benefits of NFTs is that they enable true ownership of digital assets. This means that individuals can collect and trade unique items such as digital trading cards, virtual property and even in-game items. This allows for a whole new level of engagement with digital collectibles, similar to the way people collect physical sports cards.
“Today, we see traditional physical art being replaced by their digital counterparts using NFT technology. It’s not just about solving copyright issues in the digital world – it’s also empowering ordinary people to collect and use digital content like never before before,” said Edmond Troung, founder of Rebase.
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NFTs are also being integrated into lifestyle apps, with fitness being a prime category. STEPN, a Web3 app that combines the elements of NFTs, gaming and movement, is a popular example, whose 4.7 million registered users accumulated a total of 67 million miles.
Lifestyle apps using NFTs allow users to connect their physical activities with virtual assets. For example, a fitness app can track the user’s movements and reward them with in-game points that can be used to buy virtual items. This creates a fun and rewarding experience for users to stay active, as the more they move, the more they can earn.
Despite recent innovations, NFTs are not limited to just fitness gurus.
The convergence of physical and digital lifestyles
Now, more apps are leveraging the creative elements of non-fungible tokens to shape new lifestyle options. With its hybrid approach to integrating NFTs into everyday life, Rebase is changing the way users improve their activities and social interactions.
Rebase uses geolocation technology to combine the metaverse experiences that happen in the real and virtual worlds. By doing so, Rebase encourages users to go the extra mile where digital collectibles and rewards can be found all over the world. Collected items can then be redeemed for NFTs, coins, or other digital assets with real-world value. It has gamified aspects such as NFT coining or casual treasure hunts to form engaging outdoor experiences.
The unique propositions of Rebase derive from its user experience based on real-world locations. This means that users must physically move around and claim geographically bound NFTs.
Consider the city streets of Tokyo or the bustling city of downtown Los Angeles, where millions of people capture added value along with their daily habits.
By adding the physical location component, brands launching campaigns on Rebase can add true exclusivity and rarity to the NFTs being rewarded.
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Beyond fitness, what’s next for NFTs?
Apps using geolocation-based NFTs are no longer limited to fitness or wellness. For example, tourists can use Rebase as a means of exploring new cities or places of interest.
Collecting redeemable points adds casual fun along the way as tourists stroll through famous landmarks or historical museums.
The same can be applied to ordinary people who go shopping or those who hop around looking for good restaurants. Restaurants and brands can launch their own NFTsthat can be redeemed for special deals and offers that can only be obtained by customers who “work” to visit the store and claim the NFTs.
“The world of NFTs and its incorporation into lifestyle apps provides users with endless opportunities to work, earn, spend, connect and share moments. Through easy-to-use lifestyle apps, individuals of all backgrounds can now benefit from the valuable opportunities made possible by NFTs and Web3, which is fast becoming the next phase of social interaction,” adds Troung.
Additionally, apps like Rebase can be used as a means of membership access for people interested in concerts, events or celebrity meet-and-greets. Upon arrival, fans physically attending an exclusive event can claim gated tickets in the form of NFTs.
This can help prevent the use of counterfeit tickets and ensure transparency in how the ticketing process for the event is carried out. During the event, the claimed NFT can also be doubled to unlock exclusive fan merchandise and perks.
Technology and social inclusion
NFTs are powerful tools that represent a part of people’s lives in both the digital and real worlds. As Troung summarizes, “they create a greater sense of identity and community bonding and have the potential to change the way digital assets are used in everyday activities.”
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Successful NFTs create a strong sense of community centered around shared interests. Therefore, tiered memberships built around NFTs can enhance user quality. For example, users can also be owners of digital Rebase land, which act as “digital NFT twins” of real locations. Based on the type of land owned, users have access to different levels of premium content, revenue streams or exclusive offers.
Anyone can own Rebase land, regardless of where they are physically located. However, they can still participate online to add value to regional events taking place on the digital land and its real-world counterpart.
New forms of creative marketing are unleashed with the technical advantages of NFTs and Web3. How? For example, brands can offer more personalized campaigns targeted at different participants in each tier. Brands can then take advantage of Web3 user analytics collected through the Rebase app, improving lifestyle experiences that consumers actually want.
NFTs in lifestyle apps have the potential to add more value to our daily activities, such as rewards for staying active or for personalized fan experiences. Even better, it is socially inclusive for everyone in any region.
This article was first published by The Human & Machine.
Image credit: The Man and the Machine
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