Ted Lasso star puts human face on privacy in new Apple video

Marking Data Privacy Day on Tuesday, Apple introduced new educational resources designed to help users take better control of their data, including a quirky short film featuring one of Ted Lasso‘s popular cast members.

The video, a new Today at Apple Session and Cupertino’s added statements about its ongoing security efforts come amid ever-increasing cyberattacks and about a month after the company released Advanced Data Protection.

Data Protection Day: Apple offers a new Today at Apple session on data security

In early December, Apple launched Advanced Data Protection, a set of three new security features. Cult of Mac showed you how to use them to your advantage.

Now, noting that “threats to the privacy and security of personal information are on the rise,” Apple offered a new Today at Apple session to teach users how to protect their data.

But that’s not all. A fun new short film also came out in the mix.

Short film with Ted Lasso star

Cupertino added an “awareness” driving element to illustrate the importance of data protection, a short film. The company partnered with Apple TV+ Ted Lasso star Nick Mohammed in a video called A day in the life of an average person’s dataas you can see above.

In it, English actor Mohammed lets viewers and a tech-friendly narrator guy with an Apple logo on his shirt follow him through his average day. Mohammed continues to play the treacherous Nathan Ted Lasso. The video explains “how bad actors misuse data — and how Apple works to keep its personal information secure,” according to Apple.

Mohammed is amusingly self-effacing in the short, taking the piss out of himself at every turn as he accidentally reveals absurd amounts of arrogance. He’s a bit like Nathan in Ted Lasso before his bulging ego turns him into a backstabbing villain.

And naturally, Apple reiterated its stated belief that “privacy is a fundamental human right.” And that it uses features like App Tracking Transparency and Privacy Nutrition Labels to help users understand how their data is used and how to keep it safe.

New today on Apple session

The new Today at Apple session launches in Apple Stores worldwide on Saturday.
The new Today at Apple session launches in Apple Stores worldwide on Saturday.
Photo: Apple

The new Today at Apple Session, “Taking Charge of Your Privacy on iPhone,” will be available Saturday, Jan. 28, Apple said. The 30-minute session explores features including Mail Privacy Protection, Safety Check, Location Services and Access Keys. It teaches users how to customize each feature based on their privacy preferences.

Anyone at any skill level can sign up for the new session at any Apple Store location worldwide, Apple said. Group bookings are also available.

“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing. “We’re excited to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”

Apple’s built-in privacy

We believe that privacy is a basic human right. We work tirelessly to build privacy into all products and features from the ground up. This Data Protection Day, we’re also launching a new Today at Apple session to help users learn how to protect their data. https://t.co/gqQKfLfNTS

Apple took the opportunity to mention how it builds data protection into its products and services.

“This is why Safari throws trackers off track,” the company said. “That’s why the Health app keeps user records hidden, and why Siri learns what the user needs instead of who they are. These are just a few of the dozens of privacy features Apple has built into the foundation of every product and service it creates.”

Apple invited everyone to learn more about their privacy features.

“At Apple, we’re focused on designing devices, features and services that put users in control of their personal data,” said Erik Neuenschwander, Apple’s director of user protection. “Over the years, we have integrated powerful privacy controls into our operating systems.

“This film and our new Today at Apple sessions will show users how to take advantage of some of the features we offer and understand how privacy is at the heart of everything we do,” he added.


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