Apple today unveiled a new promotional short film starring Ted Lasso’s Nick Mohammed as the company celebrates Data Privacy Day by announcing a new series of Today at Apple sessions focused on privacy.
In the hilarious five-minute film, Mohammad plays an “average person” and his data, guided through the day by a friendly Apple employee. Watch as Mohammed learns about Mail Privacy Protection, Intelligent Tracking Prevention, App Tracking Transparency, Wallet & Apple Pay and more.
It all comes as Apple promotes its new store Today at Apple sessions focusing on iPhone privacy.
Today at Apple – Privacy on iPhone
Starting Saturday, January 28, Apple will host a new Today at Apple session called “Taking Charge of Your Privacy on iPhone,” which will help users better understand iOS 16 privacy features like Mail Privacy Protection, Safety Check, Location Services and access keys.
Like all Today at Apple sessions, these will be free, driven by in-store advertising and last 30 minutes. The sessions will be available in stores around the world and are not a temporary addition, but instead join the ranks of permanent Today at Apple Sessions. You can sign up at Apple.com. (opens in new tab)
Apple rolled out a major new Security Key feature across iOS 16.3, iPadOS 16.3, and macOS 13.2 Ventura. Security Keys is focused on higher-profile users “often, because of their public profile, face common threats to their online accounts, such as celebrities, journalists and members of the government.” Security Keys bolster Apple’s own two-factor authentication by requiring a separate piece of security hardware to generate keys to access accounts. A physical hardware key cannot be obtained by even the most sophisticated hackers. This will work with Apple’s top iPhone, the iPhone 14, as well as other iPhones that can run iOS 16.3.
Apple’s new Today at Apple sessions begin on Saturday, January 28.
