Taylor Swift reportedly set to play first Apple Music-sponsored Super Bowl halftime show

Taylor Swift is reportedly set to play the Super Bowl halftime show for the first time in 2023, according to a new report from Variety. The report points out that one of the reasons why this long-awaited achievement is finally happening is that Apple will take over the Super Bowl’s halftime sponsorship from Pepsi.

The Taylor Swift Super Bowl halftime show is finally happening

Citing three sources “close to the situation,” the report says Taylor Swift is set to headline the Super Bowl LVII halftime show in 2023. This report comes just 12 hours after it was announced that Apple and the NFL had entered into a deal for Apple Music to take over sponsorship of the Super Bowl halftime show starting next year.

Taylor Swift fans quickly started reading the tea leaves when the Apple Music deal was announced overnight. One of the most common reasons was that Swift’s upcoming album is called “Midnights” and the deal between Apple and the NFL was announced at midnight. It’s definitely a bit of a reach, though Variety points out a more convincing theory.

Pepsi has been the Super Bowl’s halftime sponsor since 2013, the same year Swift signed a long-term deal with Coca-Cola. It’s unclear if this partnership actually banned Swift from performing at a Pepsi-sponsored halftime show, but it certainly would have been awkward.

But beyond these theories, Variety says it has three sources close to the situation who have confirmed that Swift is indeed in line to be the Apple Music Super Bowl halftime performer in 2023.

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