Synthetic Media: More than Just Deepfakes #SXSW 2021 | by Alice Bonasio | Tech Trends

By Laura Kobylecky

Speople see them as a fun internet novelty, while others may see them as a sign that could lead to a total collapse of media confidence. Ian Beacraft, CEO and Chief Futurist at Signal And Cipher (an agency that helps brands adapt to the technology of the future) has a more optimistic perspective.

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