Strong sales of iPhone 14 Pro models could see Apple stabilize its high-end handset market share at 60% if enthusiastic consumer response continues throughout the year.

iPhone 14 pro sizes
According to DigiTimesso far this year, Apple’s market share for high-end handsets with unit prices above $500 has reached 55% in the low season and 60% in the high season, but ‌iPhone 14 Pro‌ sales could see its peak season share become the norm if they maintain their current momentum.

Apple has reportedly asked its primary iPhone assembler Foxconn to shift some iPhone 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component manufacturers in Apple’s supply chain have not received order cuts for any model, although they may have been asked to adjust shipping conditions slightly for different devices.

On Apple’s website, the ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max in several configurations are estimated to ship in weeks. In contrast, ‌iPhone 14‌ models have seen tepid sales, with the devices still available to order from Apple’s website without delay and readily available in stores.

The real indicator of demand for the iPhone 14 Pro will be the sales performance in the first month after the initial wave of pre-order models, according to DigiTimes. Last year’s iPhone 13 Pro models are said to have recorded “unprecedented” long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for iPhone users thanks to their strong spec upgrades.

In contrast, the ‌iPhone 14‌ has the same design and display as the iPhone 13 and is powered by the same chip as the ‌iPhone 13 Pro‌, plus has newer camera features. Meanwhile, the 6.7-inch ‌‌‌‌iPhone 14‌ Plus is a larger version with a bigger battery, replacing the not-so-popular “mini” sizes of the iPhone 12 and 13 series.

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