Shipments of the Galaxy Z Fold 4 and Galaxy Z Flip 4 fall short of expectations

While everyone is busy talking about the new iPhone 14, it’s pretty easy to forget who was riding the hype train just a few weeks ago.

In August, Samsung unveiled its fourth-generation foldable Z-series – the Galaxy Z Flip 4 and Galaxy Z Fold 4. Both devices were well received and demonstrated the Korean tech giant’s long-term ambition to pave the way for a foldable smartphone future.

Samsung’s confidence in foldable smartphones is hardly news. The company has insisted that the latter will overtake its share of flagship shipments by 2025. Additionally, Samsung has set some very ambitious goals for them in the more immediate future as well.

According to a recent article by Korea IT News, the Korean tech giant had a tentative target of around 15 million shipments of foldable devices by the end of 2022 – more than double the number from the previous year. It now looks like Samsung may fall short on this number.

However, a new report from Sammobile states that the target has since been adjusted to just 8 million units. This is still better than the 7.1 million shipments completed in the same period last year, but represents a paltry 13% increase – well below the 100% that Samsung had originally hoped for.

The Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4 are exceptional devices, but they still more or less represent sophistication above all else. Given the current state of the foldable market, Samsung seems pretty complacent about its top position because most of the competition is limited to the Chinese market.

If Samsung is ever to achieve its vision, it needs to do more than introduce incremental updates over many generations. Things like folding, the weird aspect ratios, and the lackluster durability need to be addressed if foldable devices are ever to become truly mainstream.

William

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