Peacock, Comcast’s NBCUniversal-owned streamer, announced its first original adult animated series. It’s time for the streaming service to invest in the genre as adult animated shows continue to do well for rivals Netflix and Hulu.
Peacock’s upcoming animated comedy series, “In the Know,” will star “Beavis and Butt-Head” creator Mike Judge and “Silicon Valley” star Zach Woods. Judge’s “Beavis and Butt-Head” returned to Paramount+ last month, a streamer with twice as many subscribers as Peacock.
“In the Know” will parody National Public Radio (NPR) and center on a radio host named Lauren Caspian, a “nimrod” stop-motion puppet who interviews real-world human guests. The rest of the NPR staff on the show are also puppets.
A release date has not yet been announced.
“‘In the Know’ will capture the conversations that so many of us have in our daily lives in an amplified, hilarious way,” Lisa Katz, president of Scripted Content, NBCUniversal Television and Streaming, said in a statement. “We are excited to be working with the very best in the business in Mike, Greg, Zach and Brandon and our partners at Universal Television.”
With an arguably weak library of adult animated content, Peacock needs a quality adult animated comedy series. In the streamer’s second quarter, Peacock stalled with 13 million paid subscribers. So if “In the Know” is as successful as “Beavis and Butt-Head,” then the series could do very well for the streamer.
The Peacock is home to the 2017 comedy series “The Hollywood Puppet Show” and “Starveillance,” a screen television series released on E! in 2006 that only had one season. “Starveillance” parodies celebrities, a somewhat similar concept to “In the Know”.
The streaming service also has PG-rated animated shows “The Goode Family,” “Father of the Pride” and “Code Monkeys,” which are more geared toward teenagers.
The announcement comes a week after Netflix confirmed it was downsizing its animation division. The 25-year-old streamer has many adult animation titles and continues to invest in the genre. In June, Netflix bought the animation studio Animal Logic.
Netflix’s “Big Mouth,” which was recently renewed for a seventh season, has been a long-term success for the streamer. Netflix also released a “Big Mouth” spin-off titled “Human Resources” in March. The streaming giant has other popular animated shows like “Bojack Horseman,” “Disenchantment,” “Midnight Gospel,” “Paradise PD,” “Inside Job,” “F is for Family,” and “Tuca and Bertie,” among others. .
The news also comes on the heels of recent reports that Disney is set to acquire the rest of Comcast’s 33% stake in Hulu by 2024.
But if Comcast succeeded in acquiring Hulu from Disney — a dubious possibility — the streaming service, with 46.2 million subscribers, would boost the company’s streaming efforts.
Not only does Hulu have a much more established subscriber base than Peacock, it also has a sizable adult animation catalog. Adult cartoons on Hulu include “Rick and Morty” and its spin-off “Solar Opposites,” as well as “Bob’s Burgers,” “Archer,” “The Great North,” “Hit Monkey,” “Brickleberry,” “HouseBroken” and more.
Adult animation has become increasingly popular over the years and is in high demand among streaming subscribers. If Peacock continues to invest in the genre, it’s likely that the streamer will gain the attention of more potential subscribers.