OREO Launches Its Own VR Metaverse Experience

OREOVERSE is available now via Horzion worlds.

This week, OREO unveiled a new limited edition flavor, Most OREO OREO, which contains real OREO grinds mixed into the cream. To celebrate the new product, the company has created its own metaverse experience available on Meta Quest 2 and Meta Quest Pro headsets.

According to the company, OREOVERSE offers a series of “cookie-themed” games that have you building delicious treats in VR for a chance at $50,000. As part of the campaign, TV personality Martha Stewart and her gardener Ryan McCallister will stream themselves exploring OREOVERSE next week on the OREO brand’s social channels.

“We’re so excited to enter the metaverse! OREO is the cookie begging to be played with, and we love creating new opportunities for our fans to connect with each other and share that playful spirit,” said Julia Rosenbloom , Senior Brand Manager, OREO, in a official release. “The most OREO OREO cookie gives fans a whole new way to play with us. By scanning the package, they ‘dunk’ into the new OREOVERSE world.”

“I’m excited to make my metaverse debut in collaboration with one of my favorite cookie brands, OREO, and having Ryan there with me will make it even more fun,” Martha Stewart added. “The two of us have had our fair share of adventures over the past 10 years and have been able to navigate almost anything, especially in the garden!”

OREOVERSE is available now on Meta Quest 2 and Meta Quest Pro headsets via Horizon worlds, Meta’s own social VR metaverse. Marth Stewart’s OREOVERSE excursion begins Monday, January 30 at 10 a.m. ET on Facebook and Instagram. For more information visit here.

Image credit: OREO

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