Nothing, the new tech venture founded by Carl Pei, the former OnePlus co-founder, has secured an extra $ 50 million investment from private and strategic investors. In addition to the investment, the company has announced that it has entered into a partnership with Qualcomm Technologies. The company revealed that the funds would be used for research and development, which will prepare the brand to enter into new product categories that will be part of its ecosystem. Earlier, Carl Pei suggested that Nothing would launch new products across different categories.
So far, there is no word on the new investors, but selected names such as Axel Christofer Hedfors and Sebastian Ingrosso, who are members of Swedish House Mafia, have also invested in the tech brand based in London.
Nothing to use Snapdragon Platform
Under the partnership, Nothing’s future products across different categories will use the Snapdragon platform. The company’s first product, the ear (1), has already become a new challenger brand and has disrupted the TWS market, which was flooded with uniformity with its transparent design showing the entrails. Now the company announced that it is ready to bring to life its highly anticipated ecosystem of varied technological products. It is said to combine the efficiency and power of Snapdragon mobile platforms with next generation 5G connectivity across other categories of devices.
No ear (1) Details
The first product ever from Nothing, the ear (1) cordless earphones, was launched in August. So far, the company has shipped over 100,000 units of the TWS earphones within two months of launch. In India, Nothing ear (1) is available for Rs 5,499 instead of actual prices as part of a limited period discount due to Christmas. In addition, the company revealed that its offer has received an overwhelming response and was sold out within two minutes of the sale on Flipkart.
When it comes to its highlights, the Nothing ear (1) has active noise reduction and also supports wireless charging. To add to these, there is also a mobile app for this pair of truly wireless earphones.