Nowadays, companies face ever-changing and dynamic markets that, given the last three years, have been able to completely overturn pre-existing paradigms. This led, globally, to the exponential growth of a narrow part of the market, while on the other hand it has caused the inexorable death of companies that are now considered obsolete.
It is no coincidence that, parallel to the increase in online transactions in both the consumer and business markets, we have witnessed the breakdown of all business models that are too rooted in the paradigms of the past. The change was certainly strong and sudden, and today, at least three years after its release, the world seems to have learned the most important lesson: nothing is meant to last forever.
We refer in particular to the issue of renewable energy, which for far too many years has occupied a marginal role in our society. Today, things have changed and the global market seems to reward those companies that continue to bet on sustainability.
Talking about sustainability does not only mean thinking about the environment
Today, the concept of sustainability encompasses a wide range of topics, although it is primarily and closely linked to environmental issues. In fact, the main goal of making sustainable choices in business is to ensure a commitment to environmental protection, as it is urgent to protect natural resources.
Basically, sustainability, as explained in the dictionary, is the set of behaviors and decision-making processes aimed at preserving the resources available today in order to preserve them for future generations tomorrow. For companies, this concept is applicable to many different decision-making areas, from administrative management to the incorporation of new resources.
When a company takes a sustainable approach, it means that it will largely take care of its future and therefore of the company’s longevity and continuity as well as responsible use of its resources.
All-round sustainable companies: Taking care of reputation or taking a stand?
When we talk about all-round sustainability, we therefore refer to the ability to manage a business by making decisions with the aim of maintaining its continuity even through adversity.
This is reflected both in the introduction of environmentally friendly infrastructures and communication or supply networks and in the effective internal management of the company’s assets that have already been acquired or are to be acquired.
Obviously, other variables also come into play, such as reputation, which is often thought of in negative terms when associated with renewable energy and sustainability. It is no coincidence that for many years people have been talking about the phenomenon of green washing, a kind of pro-customer servility, where companies only show a sustainable face, while they are not actually sustainable themselves. What the markets are asking those who run a commercial organization, whatever it may be, is not to invest in environmentally friendly communications, but rather to take a stand, especially with regard to renewable energy.
Carbon neutrality: Institutions are moving towards zero emissions
For all these reasons, the entrepreneurs most attentive to market developments have realized that for many years now institutions have initiated an epochal change completely or almost completely eliminating the harmful emissions caused by traditional energy sources.
More specifically, we are talking about Carbon Neutrality, a revolution that will invest markets of all kinds, from mobility to communication, through industrial, manufacturing and agricultural sectors. For example, in Europe this target will be set for 2030, and for many years now the member states have started an intense phase of ecological transition in support of renewable energy.
This will surely be a long and hard process, weakened by resistance and technological progress, which of course still requires its own testing and validation time. However, a careful entrepreneur knows that the decisions he makes today will have consequences both in the near future and in the longer term. Therefore, today may already be the last opportunity to resort to reorganizing your company; to keep up with the changing times and to stand, definitively and consistently, in favor of the transition to renewable energy.