Low code/no code increases efficiency in retail and beyond

That Transform Technology Summits launch on October 13 with Low-Code / No Code: Enabling Enterprise Agility. Register now!

Low and no code platforms allow both developers and non-developers to create software via visual dashboards instead of traditional programming. Adoption is on the rise, with a recent OutSystems report showing that 41% of organizations used a tool with little or no code in 2019/2020, up from 34% in 2018/2019.

If the current trend continues, the low- and no-code market could rise from between $ 13.3 billion and $ 17.7 billion in 2021 to between $ 58.8 billion and $ 125.4 billion in 2027. But the reasons for , that companies implementing solutions, tend to vary from industry to industry.

During a panel at the VentureBeats Low-Code / No-Code Summit, executives from HubSpot, Starbucks and growth firm WestCap shared their organizations’ motivations for embracing low and no code. They range from simplifying workflows to creating apps and analyzing real-time data to automating monotonous, time-consuming workloads.

“[Low- and no-code has made my life and my team members’ lives easier,] to give my company a competitive edge by simply being able to move faster using standard model tools, ”said WestCap chief data scientist Erika Janowicz, a panelist. “[W]e can all come out and try to build solutions themselves [for] prediction and predictable insight, [but] the reality is that many of these models have already been built, [are] Easily accessible, [and are] able to connect to multiple systems that are generally not that expensive. ”

Janowicz’s experiences are reflected in the broader market, where companies that have used tools with low and no code are experiencing a proliferation of non-programmer app development. 41 percent of companies have active “citizen development” initiatives, Gartner estimates, while 20 percent of those who are not either evaluate or plan to start citizen development initiatives.

HubSpot’s global VP of customer success Jonathan Corbin says tools with low and no code allowed his team to delve into the history of customer interactions to understand where the pain points lie – and where new ones can emerge. “[These platforms allow us to build] solutions and … service [customers] to [deliver] great customer experience. It is something we are working towards and excited to be able to do using this technology, ”he said during the panel.

Detailed applications

Starbucks is a massive operation with close to 40,000 locations from the first quarter of 2021. While retail may not be an obvious use of low- and non-code, brick-and-mortar companies are increasingly embracing the technology to develop automations and apps that meet the requirements in their markets and workforces.

Starbucks head of digital and analytics, Jonathan Francis, says his company realized efficiency gains from low-no-code tools when the pandemic burdened the IT department. The tools allowed Starbucks to work through a backlog of development tasks that would normally have taken much longer to complete, he said.

“We need opportunities to [scale] fast … You will never find enough computer scientists, ”said Francis. “We all compete for the same resources – we have limited budgets. Then you [have to start] think[ing] about local solutions. ”

In a blog post, Iterate.ai co-founder and CTO Brian Sathianathan provides yet another example of how low and no code can strengthen retail technology initiatives. A $ 60 billion reseller Iterative.ai is working on was advised by a consulting firm that its mobile app project would take an entire year to prototype using traditional application development methods, according to Sathianathan.

“The project involved a full e-commerce platform and a very time-consuming pickup solution as COVID-19 restrictions took hold. But with a low-code strategy, the retailer was able to build the complete solution in just 11 days, ”he said.

Identification of target items

With up to 82% of companies saying that non-IT custom app development is important, Gartner predicts that 65% of all apps will be created using low-code platforms by 2024. Another study reports that 85% of 500 technical Leaders think that low-code will be common within their organizations as soon as 2021.

But Corbin believes that low- and no-code is still in its early days. Therefore, it is important for stakeholders in companies to identify a goal and invest in capabilities that help achieve it, he argues – rather than using the technology for his own sake.

“I think it’s important to remember [is that the technology is going to] get better with time. When you think of implementing a solution using [the tools], you must commit to [a] goals and invest in the technology that helps you get closer to that endpoint, and then … identify flaws, ”Corbin said.


VentureBeat’s mission is to be a digital urban space for technical decision makers to gain knowledge about transformative technology and transactions. Our site provides important information about data technologies and strategies to guide you as you lead your organizations. We invite you to join our community to access:

  • updated information on topics that interest you
  • our newsletters
  • gated thought-leader content and discount access to our valued events, such as Transform 2021: Learn more
  • networking features and more

sign up

Leave a Comment