Jio Could Single-Handedly Again Disrupt Telecom Sector With 5G

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In a sincere sense, Reliance Jio has had a very mixed kind of love/hate relationship with the Indian consumers. Some dislike the company because it disrupted the market and sent many players back to the pavilion – into early retirement. But some appreciate the role of a ‘hero’ Jio is playing in bringing a digital revolution to India. This kind of relationship will most likely always be there and at the end of the day, Jio will not be worried about it as it already has the love of more than 400 million Indian customers. With 5G, Jio could again do what it did in 2016-2017.

The company has been very quiet about most of the work it has done on 5G. It can mean two very different things. Firstly, Jio was afraid to make announcements because it didn’t catch up, or secondly, Jio was so far ahead of the competition that it never really wanted them to have an idea of ​​what it was trying to do. Most likely it could be the other thing here.

Jio is an intelligent player. The company has always tried to do something new and chart new paths instead of following a traditional and old model to make things work. However, Jio’s 5G plans are yet to be confirmed as the company hasn’t really laid out a strategy for the public and obviously isn’t expected to. But one thing is for sure: Jio will be very aggressive with the 5G rollout.

Spectrum Portfolio of Jio is Class Apart


The Akash Ambani-led telco has the kind of spectrum portfolio that none of its competitors have. So whatever Airtel or Vodafone Idea (We) may say about not requiring 700 MHz to offer 5G, we all know that Jio has a huge advantage over them. With the 700 MHz spectrum, Jio can offer 5G services in rural areas at a much lower cost than the other telcos. Furthermore, with the sub-GHz spectrum for 5G, Jio will be able to provide the best indoor coverage to customers, resulting in increased market share.

Akash Ambani had hinted that Jio would launch 5G services on August 15, 2022. However, the telco hasn’t given the public more than this one statement to believe that it would happen. The Department of Telecommunications (DoT) is on track to deliver the 5G spectrum to the telcos by August 12, 2022. So it will be very short time for the telcos to roll out 5G in a three-day period till August 15.

If Jio is again on the aggressive front with 5G and Airtel and Vi take longer to counter, Jio will end up eating the maximum market share. One thing that could make Airtel and Vi feel safe is that 5G smartphone penetration in India is still in its early stages. So Jio will not have many ready consumers. But still, Jio would be able to build trust on a scale that Airtel or Vi might not.

Jio has enough spectrum to roll out 5G in all states of India. This in itself is something that should make the competitors slightly nervous. On the other hand, Jio already has enough brand confidence to order users to upgrade to 5G as soon as possible. But what will be worth looking out for is the performance that Jio’s 5G network can deliver.

If the service is satisfactory, Jio will again get an opportunity to destabilize Airtel and Vi. Airtel is still in a comfortable position right now. But for Vi it will be a nightmare. Not that the competitors will just sit and watch. Of course, Airtel and Vi must have their strategies. So it’s not just about doing it first, but doing it right. Jio needs to be very careful about the promises it makes to customers.

Jio has a solid business to back 5G plans

One thing that no one could dispute is that Jio has built a very solid business. Solid enough to make its 5G plans a very big success. There are already millions of users in all parts of the country who want to experience what 5G feels like. Jio could be the one to bring them that experience first.

This is both an exciting and a nervous time for the Indian telecom sector. What will happen, only time will tell. For now, let us know in the comments how you feel about Jio’s strategy.

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