Instagram admits it’s pushing ‘too many videos’ on users

Over the past few years, Meta has shifted its focus to Instagram — which was born as a photo app — to compete with short video apps like TikTok. However, this has left many users upset. And after Instagram reversed design changes that made its app more like TikTok, Instagram CEO Adam Mosseri has now admitted that the platform has been pushing “too many videos” on its users.

Instagram is not getting rid of images despite its focus on videos

In a story posted by Mosseri on his personal Instagram profile (via The edge), the head of the platform acknowledged that there are a “number of photographers who have been upset” with how Instagram has focused on video. But also according to him, “images will always be part of Instagram.”

In the same story, Mosseri said that Instagram “over-focused” on video last year and that the platform will now go back to balancing the amount of photos and videos that were shown to users. In an example he gave, Instagram will consider how often a person likes and comments on photos versus videos to determine what content appears first in their feeds.

The CEO who works for the Meta-owned company explained that Instagram will continue to invest in videos, since this content has driven the overall engagement more, but that Instagram will not get rid of images in its app.

But images will always be an important part of what we do. And there will always be people who love and are interested in finding photos on Instagram and elsewhere. And I want to make sure we’re very clear about that.

In another story, Mosseri talked about the number of spam and bot accounts on Instagram that have grown recently.

“We definitely have spam and bots on Instagram. We’re doing our best to reduce it. I’m especially worried about comments right now,” he added. Earlier this week, the social network also introduced a new option to let users put Instagram -pause notifications and hide some posts from the Explore tab with Quiet Mode.

Recently, Instagram also announced that it will no longer push shopping features directly to the home of its app.

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