How a decentralised localisation and building a community of trust can lead to global success

In this episode, we’re pleased to welcome Joanna Harries, Senior Vice President of Global Expansion at Endeavor, the world’s leading organization working with high-impact entrepreneurs. Previously, Harry held other growth leadership roles in the organization and was brand manager at Unilever.

In our conversation, Harries provides great insight into taking a decentralized approach to localizing into new markets, but having the manuals and structures, how to foster an owner’s mentality and create a community of trust, and how to develop local-to-local knowledge sharing (not always requires HQ) and build a global mindset in your family.

Also read: Venturing into China: Localization challenges and key success factors

Get your copy of our #2 Wall Street Journal Bestseller, Global Class, a playbook on how to build a successful global business here.

This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding into new markets here.

This content was first published by Global Class.

Image credit: Global Class

The post How decentralized localization and building a community of trust can lead to global success appeared first on e27.


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