Homa Games raises $50M to beef up its hypercasual mobile game factory

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Game publisher and developer Homa Games has raised $ 50 million to accelerate its “factory” to build hypercasual mobile games.

This Paris-based gaming factory has had a fantastic growth in revenue since its inception with more than 500 million installations. The company has employed more than 100 people from 20 nationalities in the last 18 months, and it has opened five offices in four countries.

Northzone led the round with the participation of Singular, King and FuboTV founders as business angels and Spotify founder Daniel Ek’s family office.

Back in February, Homa Games raised $ 15 million and it has now raised $ 65 million to date. The publisher and developer already has more than 40 apps and games in its portfolio. The category of hypercasual games – which are easy games that you can play in a minute – is a hot one. The company launches two to three games a month.

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Since its founding in 2018, Homa Games started with hypercasual, and it has now expanded to casual and board games. It has launched hits like Tower Color, Sky Roller and Nerf: Epic Pranks. The latter game was the company’s first licensed game in partnership with Hasbro. The biggest games at the moment are Kaiju Run, Get Lucky, FarmLand and Craft Island.

“There’s a lot of competition in gaming in general, but this industry is not a ‘winner takes everything,'” CEO Daniel Nathan said in an email to GamesBeat. “We do not focus on hypercasual as such, we focus on building a technical platform on top of game engines to master market intelligence, have A / B testing without code and massive distribution. We have launched hypercasual games, but also dominoes and minesweepers. We are creating a new generation of technology for game creators so that they have intelligence on top of the game engines. ”

By combining self-produced technology and its own creative studio, Homa Games delivers key services to its study partners with a focus on automation and optimization at every step of app production and publishing. Homa Games develops games internally, and it also collaborates with 200 external studios worldwide.

Nathan founded his first iPhone gaming company at the age of 18, and he went on to set up other media and entertainment companies. Juan José Mostazo is chief technology officer and veteran of several startups in big data, scalable systems and adtech. Revenue Manager Olivier Le Bas worked at Dailymotion and another startup.

Above: Homa Games founders Daniel Nathan and Olivier Le Bas.

Image Credit: Homa Games

The company has focused on market intelligence and testing with its Homa Lab team, so it only invests in ideas that have potential. It repeats itself on the prototypes until the games are good. And then it tries to reach massive audiences through distribution. In our previous interview, Nathan said that it can take as little as three days for the company to test whether an idea works or not.

Homa Games has developed a technical infrastructure that made it possible to significantly shorten game development – most of the company’s published games have been built in less than eight days, while they all reached the 20 most downloaded games in the app stores.

Homa’s technology is a layer on top of cross-platform game engines like Unity, which allows any game developer to access the tools that major game studios have built internally and unlock their creativity. This infrastructure is based on three main pillars: market intelligence (which helps developers find the next trends and has access to the most promising game ideas), real-time A / B testing features with their no code software development kit (SDK, which allows massive A / B tests in parallel) and distribution and revenue generation technologies.

The company is collaborating with indie game studios that give them a full stack of developer tools, data insight and revenue generation through advertisements that they would not have access to without the platform. Most games generate revenue for more than a year.

Commenting on the deal, King Riccardo Zacconi, founder of King, said in a statement: “Daniel and Olivier have an ambitious vision and I was blown away by the groundbreaking production technology Homa Games has built to enable developers. Their technology gives independent game developers the toolbox to maximize their time as they make content creation easy and extremely data-driven. They have been able to hire a star team to build this on and I am extremely happy to be on board. ”

Homa Games plans to hire 100 people over the next 12 months to carry out its technical vision, complete strategic acquisitions and collaborate with brands such as Hasbro. Homa Games has released games across several categories such as hypercasual, casual and board, and expects to launch about 20 more by the end of 2021.

Since Apple shifted its focus to privacy in terms of targeted advertising, many game developers have had trouble targeting specific audiences to revenue generation. But since the Homa Games audience is very broad and it does not need to target users so precisely, it has not seen much effect on iOS, Natahn said. Yet it has great competition.

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