Hide My Email Ventura feature for 3rd-party apps now missing

A Hide My Email Ventura feature for third-party apps has been removed from Apple’s website. The disposable email address feature now appears to remain limited to the company’s own Mail and Safari apps.

The feature has been removed from the Ventura preview page sometime in the last week or so…

Background

Apple introduced the Hide My Email feature last year as part of their iCloud+ service. With this option selected in either Mail or Safari, Apple generates a unique one-time email address for you and automatically forwards emails to your primary account.

This means you can send an email to someone without them getting your real email address, and the same when you sign up for an online service with an email address. You can delete the disposable address at any time to immediately stop emails from anyone who has it.

Hide my email Ventura feature is gone

Currently, Hide My Email only works with Apple’s own apps, which means there’s no way to take advantage of it if you’re using a third-party email app or web browser. That was set to change in macOS Ventura, with Apple’s preview page saying:

Hide my email in apps. Keep your personal email address private with Hide my email in third-party apps.

This was present on the preview page as recently as August 3rd. MacGeneration noticed that it has now disappeared.

The privacy feature is still present on the French version of the site, but as the site notes, it’s not unusual for Apple to update the US site first and then take some time to roll out changes to the rest of its sites worldwide.

It is unclear at this time whether Apple has decided to drop the feature or simply delay it. Often, when Apple delays a promised feature, it will leave the reference in place and add an asterisk and a footnote. The footnote will typically say either ‘Coming soon’, ‘Coming later’ or will specify a broad time frame such as ‘Coming in autumn 2022’. The company has not done that here, but instead removed the text entirely.

This is in contrast to Freeform, further down the page, which has a “Coming later this year” note.

We’ve reached out to Apple for comment and will update with any response.

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William

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