He FC Barcelona expands its community of official sponsors by making a strategic move forward in Latin American territory. The Club joins forces with one of the companies with the greatest projection in this area of the planet, Rapa leading company in technology and home delivery of products in Latin America.
This new agreement will extend until June 2026 and grants the company the status of Official Partner of FC Barcelona in the territory of Latin America and, exclusively, that of Official Delivery Partner of FC Barcelona for the first men’s and women’s soccer teams in the following countries: Mexico, Colombia, Peru, Argentina, Chile, Costa Rica, Brazil, Uruguay and Ecuador
Rappi serves the daily needs of consumers by offering everything from restaurant food, groceries, to e-commerce products. It also has its own stores in Latin America, called Turbo, that offer products at home in 10 minutes or less. The company was founded 8 years ago but has quickly become one of the leading technology companies in the region with a presence in 9 countries and more than 350 cities.
This agreement will offer innovative and unique experiences to the culé fans with the aim of building an authentic and long-lasting emotional connection with the Latin American public, who lives football with a very characteristic passion. FC Barcelona fans in this territory will enjoy official products and exclusive surprises during the Club’s matches, delivered by Rappi couriers, directly to their home.
For its part, Rappi will also have visibility in various Club assets such as the LED screen on the perimeter of the playing field and will have access to the club’s hospitality spaces. Olympic Stadium and of Spotify Camp Nouin addition to other brand activation actions such as association rights with the Barça Legends.
This sponsorship agreement actively contributes to the growth and expansion of FC Barcelona in Latin America, a territory with a great future projection in the commercial field for the Club. It also consolidates the Barça brand as a reference of value in the field of sports sponsorships for companies from very diverse sectors.
Statements by Juli Guiu, vice-president of FC Barcelona’s Marketing Department:
“Barça has a large number of followers in Latin America, especially in Mexico, Colombia, Peru, Brazil, Argentina and Chile. Something that we confirm with the data of our audience on television and on social networks and that positions Latin America as one of the regions in the world with the most followers of the Club. With this alliance with Rappi we will enhance this privileged position in this area and help improve their experience by connecting with the fans through imaginative and disruptive actions that are driven by emotions and empathy”.
Statements from Astrid Mirkin, marketing director of Hispanic markets and head of brand/sponsorship at Rappi:
“Like football, Rappi connects people and communities throughout the region. Therefore, with this association we want to bring fans closer to FC Barcelona and we seek to provide an improved experience through exclusive activations for our users during the next three seasons. With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan, at a key moment of consumption. “This partnership with FC Barcelona will allow customers to receive additional special offers during matches and place extra orders with our merchants and couriers.”
Statements from Kartik Gandhi, Marketing Director of Rappi:
“Throughout my career, I have worked with many leagues and teams. There are few brands that are as strong as FC Barcelona both globally and in Latin America. On the other hand, Rappi is one of the most recognized and universal brands in Latin America. We are very excited to develop a partnership that combines the strength of both brands and responds to the needs of the end customer and the fan. This partnership is special, because both Rappi and FC Barcelona share the same culture of success through work as a team and believe strongly in the broader mission of improving the world beyond their business.”
The post first appeared on www.fcbarcelona.es