Posted by Steve Suppe, Product Manager, Google Play and Manuel Wang, Product Manager, Google Play; Ashley Marshall, UX Writing Lead, Google Play
The Google Play Console is constantly evolving to improve how you manage and publish your apps. We know launch moments are really important to you. Whether it’s launching a new version of your app or updating your store listing, you need the right tools to help you launch with confidence.
One challenge you’ve shared with us is a lack of predictability and control over the app review process. In the past, it was difficult to predict which changes would be submitted to Google for review and which changes would be published immediately. There was also no way to submit multiple changes for review together if, for example, you wanted to update your app at the same time as one of your store listing screenshots.
As a result of your feedback, we’re making some changes to give you more flexibility and control over the app review process.
Control when changes are sent to Google for review
On the Release Summary page in the Play Console, you’ll soon see a new section called “Changes ready to be submitted for review”. Whenever you save a change to the Play Console that is subject to review, it will appear here – instead of automatically being submitted for review. You can then submit these changes for review together when you’re ready.
|On the Play Console Release Summary page, you’ll soon see a new “Changes ready to submit for review” section, where your changes will be saved for you to submit for review.
This is how managed publishing works
When you submit changes to Google for review, they appear in the “Changes under review” section of the Release Summary page.
If you have managed publishing turned on, these changes will appear in the “Ready to publish” section as soon as they are approved. You can then publish those changes when you’re ready.
If you have managed publishing turned off, changes will be published automatically as soon as they are approved. We recommend turning on managed publishing when you want more control over app changes or want to send an app update live at a specific time.
Remove changes that are ready to be published or under review
To give you even more flexibility, we’re also adding the ability to remove changes that have already been submitted for review or are ready to be published.
Changes you remove will reappear in the “Changes ready to submit for review” section.
How it works
Here’s an example of how we think these new changes will add predictability and control to your app release process, and how they’ll enable more flexible workflows.
Imagine you have a major update to your app that is about to go live and requires several changes to happen at the same time, such as releasing a new release, updating your store listing screenshots, and making changes to your data security form. Here’s what it looks like with all the new improvements we’ve made to the Play Console.
1. Make changes to your app, store listing, and data security form in the Play Console
You can make changes to all the different parts of your app at your own pace, confident that those changes won’t be submitted for review or published before you’re ready.
2. Submit changes for review when ready
On the Release Summary page, you can now see all the changes that have been made. You can submit them for review together when you decide you are ready.
3. Undo changes if you made a mistake
Imagine you made a change to something else by accident, or your marketing team told you that some of the screenshots you originally uploaded need to be changed. On the Release Summary page, you can now remove these changes from review, make any necessary updates, and submit the changes for review – again.
4. Publish according to your schedule with managed publishing
Plans change all the time. Imagine your marketing team telling you that your launch date has been delayed by a week. Or what if you don’t want your changes to go live on a weekend when no one is in the office? You can choose to turn on managed publishing and control exactly when approved changes are published.
We’re really excited to share these upcoming features with you, and hope these changes give you more predictability and control over the app release process.
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