Google and YouTube content creators who submit incorrect climate information will no longer be able to monetize their content. In a statement, Google said that any content that contradicts well-established scientific facts about climate change will no longer receive advertising revenue.
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In a statement, Google said it would limit ad revenue for creators who refer to climate change as a scam. “This includes content that refers to climate change such as fraud or scams, claims that deny that long-term trends are showing that the global climate is warming, and claims that deny that greenhouse gas emissions or human activity contribute to climate change,” explained company officials in a statement.
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According to Google, other content creators and advertisers do not want to associate with accounts that spread misinformation. “Advertisers simply do not want their ads to appear alongside this content. And publishers and creators do not want ads promoting these claims to appear on their pages or videos, ”the statement said.
There have been uprisings from various teams and lamented Google’s algorithm and how it supports climate misinformation. Last year, advocacy group Avaaz concluded in a study that the algorithm used by YouTube allowed climate misinformation to get paid for their misleading content.
“Some of the largest household brands in the world, including Samsung, L’Oréal, Warner Bros., Carrefour and Danone, as well as two of the largest environmental groups in the world, Greenpeace International and the World Wildlife Fund, have commercials running on these climate misinformation videos,” said Avaaz. .
In addition to YouTube, many other social media sites also run posts about climate misinformation. A recent report from Common Dreams revealed that Facebook allows up to 99% of information on climate misinformation to be unchecked.
Google increases the fight against misinformation by denying these content creators advertising revenue. Recently, YouTube also announced that it will ban more vaccine accounts. Although Google has taken some steps to stop the spread of such lies, these measures may not go far enough. Complete blocking of such accounts can help stop the wrong messages from reaching the public.
Via shared dreams
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