AT&T Is Bringing AR Content To Live Sports Games

No more having to look up the jumbo throne during live play to see statistics.

AR sports entertainment company Quintar and AT&T work together to change the way you watch live sports by giving you access to AR content in arenas and sports venues while the games are played using AT&T 5G networks. The Phantom Technology Platform promises to be a game changer for sports entertainment by reinventing how you experience live gaming.

Instead of having to look up the jumbotron for statistics or iterations during the game, you will instead use your mobile device to access AR content layered across the real world in real time. This can be anything from playbook graphics and player statistics to various other information you can see while watching the game at home on your TV. This will be achieved using a first of its kind platform called Q.reality.

“The energy you feel when you watch a game in person is powerful. We explore ways to build on it with an immersive experience using engaging graphics and enhanced visuals powered by AT&T 5G, ” said Glenn Couper, Assistant Vice President, 5G Product & Innovation, AT&T in an official press release.

Today’s fans are more data-driven than ever, and Quintar has the tools to expand a fan’s viewing experience by putting the digital world around them, while the AT&T 5G has the high capacity and low latency to customize content in an engaging, engaging way. “The physical and digital world through AR. We’re excited to work together and deliver what fans need to stay informed in a way that compliments the live action they came to see.”

AT&T currently has an exclusive agreement to be the official 5G wireless network for the NBA and WNBA, which will be the infrastructure that Quintar will use to deliver AR content to your phone while rooting on your favorite basketball team.

Quintar was recently named the official Mobile AR developer of the PGA Tour and as such will use their Q.reality platform to deliver accurate real-world AR content through a series of golf-related metaverse experiences with the goal of produce a more natural blend of physical and digital content, which also happens to be the same platform used with the NBA and WNBA.

Having a partnership with AT&T will greatly expand Q.reality’s spread with other sports and even possibly live concert events, not something else that offers some murderous content to all types of fans.

In the same press release, Buddy Scott, Quintar Senior Vice President, Platform Products and Experiences, spoke about his enthusiasm for this new partnership and said: “The reason I’m more than excited about sports fans is that augmented reality is transforming from a tool that has only been used to deliver marketing gimmicks around the game to a very personal, naturally simple and indispensable companion to watch games, ” with Scott adding, “The Quintar platform, which delivers accurate, long-range AR visualization, combined with AT&T 5G, transforms engaging home games into powerful, meaningful in-game, on-the-court AR metaverse experiences.”

Q.reality is device agnostic, which means you’ll be able to use your iPhone or Android device to access AR content. The platform is designed to deliver cool interactive content no matter where you sit, whether you are sitting by the yard or stuck in nosebleeds.

To learn more about Quinter and Q.reality, check out the company’s website by clicking here.

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William

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