Apple Retail Stores are constantly being used to promote Apple TV + shows and movies, but the company has now taken a more aggressive (and funny) approach. Some of the most popular Apple TV + shows such as Resignation and Ted Lasso has now come to life in The Grove Apple Store.
The Grove Apple Store, located in Los Angeles and completely redesigned last year, now has an area with several pop-ups themed around Apple TV + shows. 9to5 Macs José Adorno was there to bring us some amazing photos of this special event.
The promoted shows are After the party, Schmigadoon!, Pachinko, Ted Lasso, The morning show, We went downand Resignation.
Each pop-up has features related to shows. For example, the pop-up of The morning show has a tripod and a background used in the series so everyone can take a picture as the show’s hosts. Visitors can also get some food, such as pretzels and ice cream at pop-ups.
There are also special QR codes everywhere to redirect users to the app page on the Apple TV app.
This is not the first time that The Grove Apple Store is promoting Apple TV + in a special way. Last year was a contributor to Ted Lasso was there for a Q&A on the day of the store’s reopening. Apple also distributed exclusively Ted Lasso stickers for customers.
You can see more photos from the Apple TV + event at The Groove Apple Store below, which lasts until the end of the month:
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