1 December 2022
UPDATE
Apple turns (RED) to increase visibility for World AIDS Day
Apple customers have enabled care and support services for over 11 million people affected by HIV/AIDS
Over the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to healthcare for millions of individuals in the communities most in need in sub-Saharan Africa – including critical work in rural areas and support for pregnant women and their families. For the past three years, funds have also been used to mitigate the impact of COVID-19 in these communities.
Since 2006, more than a quarter of a billion dollars in Apple-backed grants have helped provide care and support to over 11 million people and distribute over 197 million HIV tests. Apple’s support has also helped over 5 million HIV-positive mothers prevent passing the virus on to their babies.
The funding includes support for community health workers like Mama Esther who deliver compassion, care and access to treatment to their communities. For more than 15 years, she has left boma to boma (house to house) in the Masai community of Tanzania, providing home health services, encouraging people to visit the local clinic and helping pregnant women access prenatal and delivery care. Mama Esther is able to do this important work in her rural community in part because of the monthly stipend she receives from the Global Fund.
During one of her visits to the local community, Mama Esther met Neema, who was pregnant and very ill. Mama Esther encouraged her to be tested for HIV at the Mto wa Mbu Community Clinic, where Neema discovered she was positive for the virus. Fortunately, Neema immediately started antiretroviral treatment – and not long after, she gave birth to an HIV-free baby.
Neema’s story is just one example of the care and support Apple’s customers have made possible.
In honor of World AIDS Day, Apple is offering new ways for customers to continue to support the Global Fund, raise awareness and learn more about the fight to end HIV/AIDS.
Choose (RED) this holiday season
The best selection of (PRODUCT)RED products are available this holiday season across iPhone 14, iPhone 14 Plus, iPhone SE and Apple Watch Series 8.
A range of (PRODUCT)RED accessories are available, including Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as Apple Watch Sport Loop, Sport Band and Braided Solo Loop bands. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS and mitigate the impact of COVID-19 with (RED).
Apple Watch users can show support with a selection of seven red Apple Watch faces available for download from apple.com/product-red.1 Once downloaded, users can raise awareness by sharing these faces with other Apple Watch users.
Increased visibility
To increase the visibility of World AIDS Day, Apple is using its platform and services to highlight ongoing efforts to end HIV/AIDS and create opportunities for its customers to learn more.
Around the world, hundreds of Apple Store locations are marking the day with new windows and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
In the App Store, customers can learn more about Preppy+, an app that helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full and happy relationships. By taking PrEP daily or occasionally, users can effectively prevent an infection, and the app can help them keep track of PrEP intake, access PrEP checks, add information to a calendar, and save test results.
In the US, Apple Books offers curated collections of books and audiobooks, including nonfiction about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a compelling collection of shows and movies on the Watch Now tab that shed light on the human cost of the HIV/AIDS epidemic. And Apple Music offers a special selection of music shows, radio episodes and more so subscribers can recognize the day.
- Requires iOS 16 or later and watchOS 9 or later with Apple Watch Series 4 or later.
Tap Contacts
Aushawna Collins
Apple
(408) 974-1310
Apple Media Helpline
(408) 974-2042
