30 January 2023
Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII
Experience Rihanna’s incredible music catalog like never before with Spatial Audio, sing along with Apple Music Sing, tune into Apple Music Radio for expert music commentary, and don’t miss the official Apple Music Super Bowl LVII Halftime Show Press Conference on February 9 at 10 a.m. MST
Cupertino, California Apple Music is bringing Rihanna fans new and exclusive ways to experience and celebrate her musical genius as they prepare for the highly anticipated Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023 at State Farm Stadium in Glendale, Arizona. Earlier this month, Rihanna teased fans with a first look trailer. As the clock ticks closer to the big show, fans can experience Rihanna’s music with the deeply enriched multidimensional sound of Apple Music. Starting today, subscribers can access the megastar’s songs with Spatial Audio in Dolby Atmos, showcasing her heart-pumping anthems throughout her career, blending pop, rap, R&B and EDM sounds under her ever-expanding umbrella.
“Rihanna is one of the most prolific artists of our time, and we, along with her many fans around the globe, can’t wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, Apple’s deputy director. president of Apple Music and Beats. “We’re excited to celebrate Rihanna and give her fans a new way to experience her music with Spatial Audio and exclusive content from Apple Music.”
Super Bowl LVII Halftime Show Press Conference
On 9 February 2023, at 10 MST, Apple Music Radio’s Nadeska Alexis will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Viewers can tune in live or watch on demand on Apple Music; on @AppleMusic’s TikTok, Instagram, YouTube and Twitter; or on the NFL Network.
Apple Music Sing with Rihanna
If fans want to sing along, the new Apple Music Sing feature lets them pick up the mic on their favorite Rihanna songs to belt out solos, perform duets, sing backup and more on all compatible iPhone and iPad models, as well as the new Apple TV 4K.
Apple Music Radio
For the best seat in the house, award-winning Apple Music Radio will be on the ground and in the stands to soundtrack all the festivities leading up to Rihanna’s big night. Special exclusive programming will include “Halftime Hype Radio,” a 10-part series reflecting on some of the most notable Super Bowl Halftime performances of all time; “Rihanna Revisited Radio,” an eight-episode roundtable that explores the cultural impact of the elusive singer’s catalog; and “Live from Super Bowl LVII,” featuring daily live broadcasts capturing all the excitement in Arizona leading into the weekend with Apple Music Radio hosts Zane Lowe, Ebro Darden and Nadeska Alexis, plus a number of surprise special guests . It all wraps up on Monday, February 13 with “Halftime Recap Radio” to celebrate the debut of Apple Music’s Super Bowl Halftime Show and recap this monumental moment in music. Listeners can tune in to Apple Music Radio at apple.co/_Radio.
NFL Team Playlists
And for fans looking to get ready for some football, Rihanna’s Road to Halftime on Apple Music will include an official collection of 32 playlists of the best songs every NFL team listens to in the locker room, weight room and on game day. Additional pregame moments will include exclusive warm-up playlists curated by NFL players such as Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders) and Dak Prescott (Dallas Cowboys) , plus a recurring video playlist replaying breaks from past games.
Apple Music’s multi-year partnership brings together the Super Bowl Halftime Show – the most watched musical performance of the year – with Apple Music, which celebrates musicians, songwriters, producers and fans and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes, and today continues the award-winning tradition with Apple Music.
Keep up with the latest updates from Rihanna’s Road to Halftime on Apple Music by visiting apple.co/_RoadToSBLVII, and get exclusive behind-the-scenes content by following @AppleMusic on TikTok, Instagram, YouTube and Twitter. The halftime performance will also be available after the show on Apple Music.
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