The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see “Apple Music” replace Pepsi as the primary sponsor of the show, with “Apple Music” offering “exclusive details and sneak peeks” leading up to the shows.

apple music products

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more fitting partner for the world’s most watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.” […]

“Music and sports hold a special place in our hearts, so we’re very excited for Apple Music to be a part of music and soccer’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Super Bowl LVII will be played on February 12, 2023 in Glendale, Arizona.

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