Apple’s App Tracking Transparency Cost Facebook $10 Billion in Potential Revenue
Apple’s App Tracking Transparency allows users to opt out of being tracked by third-party apps and websites
- Concealment of Privacy Risks.
- Ignores the privacy choices made by iOS users.
- “To intercept, monitor and record all activity on third-party websites viewed in Facebook or Instagram’s browser.
Lawyers for the plaintiffs argue that Meta can force Facebook users on iOS to use the in-app browser
The complaints related to the class action “revealed that Meta has injected code into third-party websites, a practice that allows Meta to track users and intercept data that would otherwise be inaccessible to it.” Researcher Krause has determined that Meta uses code to override the wishes of Facebook users who want to use their default browser, forcing them to use Facebook’s in-app browser instead when using the app.
Time to buy Apple iPhone 14 Pro or iPhone Pro Max
This allows Facebook to track keystrokes from iOS users. The lawsuit says that “Meta acknowledged that it tracks Facebook users’ in-app browsing activity,” and the company has also confirmed that the data it collects from its in-app browser to deliver targeted advertising. The lawsuit also accuses Meta of deliberately leaving users in the dark.
As the suit notes, “Meta does not inform Facebook users that clicking on links to third-party websites from within Facebook will automatically send the user to Facebook’s in-app browser, as opposed to the user’s default web browser, or that Meta will monitor the user’s activity and communications, while on those sites. Because nothing alerts users to these facts, they are unaware of the tracking; most don’t even know they’re browsing the third-party site from within Facebook’s in-app browser.”
Facebook and Instagram users, especially those using the iOS versions of these apps, remember this saying. The forewarned is the fore-armed.