Apple debuts new short ‘Saving Simon’ shot on iPhone 13 Pro

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The new short film “Shot on iPhone” focuses on a little girl’s attempt to keep the holiday spirit – and the smallest snowman – alive.

“Saving Simon” follows a years-long story about a little girl who wants to protect the only snowman she could save from her bully brother.

The film was directed by Oscar nominees Jason Reitman (“Juno”, “Thank You For Smoking”) and his father, Ivan Reitman (“Ghostbusters”, “Kindergarten Cop.”)

The song featured in “Saving Simon” is “You and I” by Valerie June.

The card was filmed exclusively on the iPhone 13 Pro and has become something of an annual tradition. This year, the short does not focus on a unique product, but rather on the movie capabilities of the iPhone 13 Pro.

The 2019 ad focused on how the iPad can ease holiday and travel tensions and bring families together after a tough year.

The 2018 ad, “Share Your Gifts,” was designed to create an emotional connection to the Apple brand rather than sell any specific product.


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