Apple debuts 2021 holiday ad ‘Saving Simon,’ shot entirely on iPhone 13 Pro

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Apple debuts 2021 holiday ad 'Saving Simon,' shot entirely on iPhone 13 Pro

Apple today shared its long-awaited annual holiday ad for 2021. This year, the video was shot exclusively with an iPhone 13 Pro. Entitled “Saving Simon”, the video comes in 3 minutes long. Check it out below.

Apple says the video was directed by the father-son duo, Oscar nominees Jason Reitman and Ivan Reitman.

A story for anyone who can not wait for the holidays to come here. Directed by Oscar® nominee Jason Reitman and his father, Oscar® nominee Ivan Reitman.

This year’s holiday ad is set for the song “You and I” by singer / songwriter Valerie June, which can be found on Apple Music right here. The video is dedicated to “those we’ve been waiting all year to be with.”

Apple’s holiday ad has become an annual tradition at this time, with the company known for its sometimes emotionally charged and sometimes fancy holiday ad campaigns. This year, Apple’s holiday ad builds on the continued success of the company’s long-running “Shot on iPhone” campaign.

Apple does not go into further details about the production behind this year’s holiday ad, including whether additional equipment was used in addition to the iPhone 13 Pro. Nevertheless, it’s impressive to see the company use its latest and greatest iPhone flagship for one of this year’s most important ads.

See the new “Saving Simon” holiday ad from Apple below, and tell us what you think of it in the comments!

Previous Apple holiday ads:

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