24 January 2023
PRESS RELEASE
Apple builds on commitment to privacy by unveiling new education and awareness efforts on Data Privacy Day
Cupertino, California In celebration of Data Privacy Day, Apple today unveiled a new set of educational resources designed to help users take control of their data.
As threats to privacy and the security of personal information increase, a new Today at Apple session will educate users on how to protect their data. And to raise awareness about the importance of data protection, Apple has also partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day in the Life of an Average Person’s Data.”
These education efforts build on Apple’s long track record as a leader in privacy, with innovations that give people more insight into how their data is used—and more tools to protect it. As a company that believes privacy is a basic human right, Apple designs features like App Tracking Transparency and Privacy Nutrition Labels that put users in the driver’s seat when it comes to their data.
Protecting user privacy with Today at Apple
Starting Saturday, Jan. 28, a new Today at Apple session, “Taking of Your Privacy on iPhone,” will explore features including Mail Privacy Protection, Safety Check, Location Services and Passkeys. In this session, participants will learn how to customize each feature based on their individual privacy preferences.
Today, Apple offers free creative sessions to help customers get the most out of their Apple products. This new 30-minute session will be available at all Apple Store locations around the world, and customers can now also sign up for group bookings and schedule a session for their group, organization or class.
Anyone – regardless of experience level – can sign up for Today at Apple sessions at their local Apple Store by registering at apple.co/skills-privacy.
“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing. “We’re excited to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”
Build in privacy from the ground up
Privacy is built into all of Apple’s products and services from the ground up, from the moment users open their devices to every time they use an app. Apple products and features include innovative privacy technologies designed to minimize how much user data someone can access.
This is why Safari throws trackers off track. That’s why the Health app keeps user records hidden, and why Siri learns what the user needs instead of who they are. These are just a few of the dozens of privacy features Apple has built into the foundation of every product and service it creates.
Apple believes that every user should have clear insight into how their data is being used and tools to decide when to share their data and with whom to share it. The whimsical short film “A Day in the Life of an Average Person’s Data” invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day and explains how bad actors misuse data – and how Apple works to keep his personal information safe.
“At Apple, we’re focused on designing devices, features and services that put users in control of their personal data,” said Erik Neuenschwander, Apple’s director of user protection. “Over the years, we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how to take advantage of some of the features we offer and understand how Privacy is at the heart of everything we do.”
This commitment to transparency and control—and to protecting privacy across technology—gives Apple users more choice and more control over their personal information. On Data Privacy Day and every day, teams across Apple are pushing this work forward. Learn more about Apple’s privacy features by visiting apple.com/privacy.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms—iOS, iPadOS, macOS, watchOS, and tvOS—provide seamless experiences across all Apple devices and empower people with cutting-edge services, including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
Tap Contacts
Trevor Kincaid
Apple
(202) 281-6403
Apple Media Helpline
(408) 974-2042
