Apple has hired a new software leader for the HomePod team as part of efforts to better compete with Amazon and Google smart speakers, reports Bloomberg.

Sing Cell Alpha


Afrooz Family, a sound engineer who worked for Apple from 2012 to 2016, has re-joined the company and leads software development on the ‌HomePod‌ / Apple TV team. The family co-founded the speaker company Sing Together with former Apple design team member Christoper Stringer. Sing is known for the super expensive Cell Alpha, which boasts “triphonic” sound technology that is capable of creating an immersive, dynamic sound field.

Apple has struggled to capture the omeHomePod‌ since its launch in 2018. The original version of the speaker was priced at $ 350 and boasted higher quality sound than the competition, but it was just not as popular as much more affordable options for smart speakers from Samsung and Google.

The original ‌HomePod‌ was discontinued earlier this year with Apple instead opting to focus on the $ 99 HomePod mini, which is smaller and much more appealing due to its lower price.

Going forward, Apple plans to create a combined ‌HomePod‌, leApple TV‌ and FaceTime device that acts as an all-in-one entertainment option. According to Bloomberg, such a device could be released as early as 2023.

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