When Adidas releases a new jacket, it’s hot fashion news. When the stylish jacket is made with sea plastic, it changes the world. The Terrex MyShelter PrimaLoft hooded jacket has classic Adidas styling and all the great looks you could wish for. It’s also part of Adidas’ commitment to stopping plastic waste worldwide.
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In collaboration with Parley for Oceans and the materials science company PrimaLoft, Adidas has created a comfortable, functional and fashionable hoodie that is ready to be used outdoors. It is made with 100% recycled fiber and uses a colorless technology.
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The jacket is made with a woven shell made with PrimaLoft’s insulation. The insulation is light, insulating, quick-drying and breathable and still made from 100% recycled fiber. The jacket design itself has two-handed zipper pockets, classic Adidas brand and an elastic hood. In addition, Terrex MyShelter is made with plastic waste that was intercepted from shorelines and coastal communities before it could enter the oceans.
Plastic waste in the oceans is becoming a truly catastrophic environmental issue. In 2015, 448 million tonnes of plastic were produced. That number is expected to double by 2050. Around 8 million tonnes of plastic waste leak into the oceans every year.
When it reaches the ocean, plastic can travel around the world. Over time, the wind, waves, and sunlight degrade plastic until it becomes small particles that are about one-fifth of an inch long. These are known as microplastics. Thanks to human activity, microplastics have been found literally everywhere on Earth. They are on Mount Everest, the highest mountain, and in the Mariana Trench, the deepest ocean grave on the planet.
Plastic is extremely harmful to animals. Millions of animals are killed each year as a direct result of plastic waste. They have affected both water and land-based animals of all kinds, according to National Geographic.
This jacket from Adidas is the start of a solution to put an end to this problem and the company’s commitment to do their part in helping rid the world of plastic waste.
Pictures via Adidas