Join gamers online at the GamesBeat Summit Next next 9-10. November. Learn more about what comes next.
Today, 8i demonstrated its technology for fast rendering of volumetric video for real-time hologram images. The company in Venice, California, makes tools that capture, transform and stream holograms using volumetric or 3D video.
8i’s latest technology represents a fundamental advancement in volumetric video that enables the communication of the future in 3D, where real people – not avatars – are sent live to immersive digital environments within seconds, the company said.
Historically, rendering volumetric video can take days, even weeks, to process a worthy asset. But with 8i’s advances in machine learning and computer vision, this once cumbersome process can now be completed within milliseconds so people can be sent live in 3D.
Real-time holograms unlock a new way of consuming content so participants can literally choose their point of view, zoom in and out or even walk around the performer, speaker or presenter, depending on which way they choose to interact – be it via browser , augmented reality or virtual reality. The result is a profound shift for dozens of utility cases for immersive experiences, including presentations and events, sports and entertainment, education and training, e-commerce and more.
Three good investment professionals open up what it takes to get your video game funded.
See On Demand
“Holograms are no longer a science fiction thing. Real-time holograms provide a whole new range of experiences for consumers that will promote deeper communication and connection, put you at the forefront of a concert or sporting event, remove barriers to entry and democratize open access to education, training, information and resources — and ultimately equalizes the rules of the game between haves and have-nots, ”said Hayes Mackaman, CEO of 8i, in a statement. “We create and deliver interactive content directly to the consumer. Consumers will be able to experience, interact with and play content in a whole new, immersive way from any angle or perspective and usher in a new era in the way society communicates, learns, works and plays. Across all industries, there are several opportunities and uses for real-time holograms to enhance our daily lives. ”
This is how the holograms work in real time
After writing about Light Field Labs’ holograms, I realize that there is a lot of technical debate about what actually qualifies as a hologram. We’ll put that aside now and talk about how 8i’s tech works.
Within milliseconds, the 8i’s technology records volumetric video from a variety of computer cameras. It melts footage from multiple real-time camera angles into a single 3D asset. It then utilizes proprietary machine learning algorithms to compress the 3D footage to a streamable size and finally distributes it to any device – either as a WebAR experience on a smartphone or tablet powered by an 8th wall, or as a WebXR experience through a VR headset or any web browser.
Applications and applications for real-time holograms include: immersive keynotes and presentations, live 3D concerts and performances, live 3D sports and entertainment events, immersive training and education experiences, personal fitness, live immersive shopping and more.
Viewers can see a performer broadcast live inside an immersive VR scene by wearing a head-mounted monitor (HMD), viewing it through any web browser from any angle, or experiencing the performer in their physical space through augmented reality on their smartphone or tablet.
The announcement of real-time holograms took place at an event earlier today – “The World’s First Livestream Hologram Interview” – where Mackaman and 8th Wall CEO Erik Murphy-Chutorian were interviewed by AR / VR specialist Catherine Henry in real time hour volumetric 3D video and broadcasts live in front of a Zoom audience of executives across multiple industries, including technology, media and entertainment and press, as well as AR / VR influencers.
The company was founded in 2014. Its customers include Softbank, the US Army, Google, Verizon and Walmart. Investors include One Ventures, Verizon, RRE, LG Tech Ventures, Founder’s Fund and Hearst.
GamesBeat’s creed when coverage of the gaming industry is “where passion meets business.” What does it mean? We want to tell you how the news matters to you — not just as a game maker, but also as a fan of games. Whether you read our articles, listen to our podcasts or watch our videos, GamesBeat helps you learn about the industry and enjoy engaging in it.
How will you do it? Membership includes access to:
- Newsletters, e.g. DeanBeat
- The wonderful, informative and funny speakers at our events
- Networking opportunities
- Special interviews for members only, chats and “open offices” events with GamesBeat staff
- Chat with community members, GamesBeat staff and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties