49% of Android users consider switching to iPhone due to privacy

A survey shows that 49% of Android users are considering switching to Apple’s iPhone due to “perceived superiority” in security and privacy. In addition, consumers reported feeling more secure using the iPhone 13 Pro Max instead of Samsung’s Galaxy S22 Ultra.

The investigation of Beyond identity, which interviewed 1,003 Americans regarding cell phone security habits and feelings, shows that 76% of Apple users feel more secure with iOS. In contrast, 74% of Android users share the same view.

According to users of each type of smartphone, the iPhone 13 Pro Max felt remarkably more secure than the Samsung Galaxy S22 Ultra. In fact, iPhone 13 users were more than twice as likely to say theirs was the most secure smartphone they’d ever used.

Key findings of the study also show how cloud services are impacting Apple and Android users:

  • 20% of iCloud Keychain users feel extremely secure, while only 13% of Google Password Manager users feel the same;
  • 27% of Apple users feel extremely secure using iCloud, while 22% of Google Drive users feel the same.
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As newly released operating systems come with improved security features, the survey shows that 33% of Android users are considering switching to iPhone due to the launch of iOS 16 next month. One of the best security features coming to this OS is Lockdown Mode, which you can learn more about here.

The survey reveals that iPhone users are also more proactive about their digital security, as they are more likely to choose a six-digit PIN rather than a four-digit one to unlock their phone.

iPhone users are also more likely to monitor their location tracking and use facial recognition — which no Android phone offers the same technology as Apple.

Last but not least, respondents were asked to share their experiences with security breaches on their iPhones and Android phones. The study found:

Neither Apple nor Android users were strangers to hacks and security breaches: 40% or more of both groups had experienced malware attacks or cyber fraud. However, Apple again had the advantage: several of their users reported never experiencing a security breach of any kind. And when breaches did occur, they were 20 percentage points more likely to fully recover the data they had lost compared to Android users. However, Apple users may have been feeling a little too secure, as they were more likely to report regularly losing their phones — often as many as six or more times in the last six months.

You can read the entire study here.

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