In the words of Dave Di Veroli, Head of Strategy and Innovation at VMLY & R,
“AR is no longer a niche. It’s mainstream, and it’s something that every single brand needs to figure out how they want to use it. ”
Given the recent global scenario where the whole world has stalled, digital technology has proven to be a powerful force both to survive and thrive in the midst of chaos and changing conditions, regardless of the nature of the disruption.
The year 2020 saw an unprecedented growth in augmented reality. The immersive technology is estimated at over $ 15 billion and the number of AR users is estimated to grow up to $ 2 billion by 2024.
Augmented reality is a future-oriented technology that gives the viewer an interactive, immersive and highly visual experience by superimposing digital world information on the viewer’s real world. AR has applications on a large scale and in the right hands ensures the fastest and improved ROI.
AR blurs the line between the real and the virtual by blending interactive images into the real environment. Although the whole AR journey is not as smooth as it looks. It has its own challenges and problems. AR content must be flexible and resilient to look natural in any kind of unpredictable real-world environment generated by the user’s smartphone camera, as opposed to virtual reality, where 3D content remains consistent. In movies and TV shows, you get to spend hours generating each image, but with real-time AR experience, you only have 16 milliseconds to render the 3D content.
Despite the challenges, AR finds its feet, and by looking at the current trends in augmented reality, one can get a pretty clear idea of its comprehensive applications.
Trend No. 1: AR in retail and e-commerce
Retail and e-commerce have benefited from first-hand augmented reality and have become a battleground for AR as brands and companies sweat to compete with each other based on this lifelike technology application. Let’s look at some of the successful implementations of AR in retail and e-commerce:
There’s a reason everyone knows the name Amazon. The reason is their ability to quickly recognize trends and work on implementation. With AR, Amazon provides a viewer with an enhanced shopping experience. Using his smartphone camera, a customer can easily see the products in 3D in hyper-reality. This improved product visualization and ‘try-it-buy’ feature has already shown an 11% increase in conversion rate, with customers spending almost 3 times more than they did in the past.
In addition to this, virtual changing rooms has also made the whole shopping experience much more convenient for the customer. A customer can buy products right from the comfort of home without sacrificing the practical feel.
Nike has been constantly harnessing the power of AR, and the latest way to integrate this immersive technology into their footwear has come in the form of “Nike Fit.” This is a foot measurement feature that allows a customer to measure the size of their feet as accurately as possible. This feature has been successfully implemented both on the app as well as in the store. Using this feature, a customer needs to scan for the right shoe size just once.
This information is then stored in the customer’s ‘NikePlus’ profile and can be accessed at any time for future shopping.
This feature has not only made the shopping experience convenient, but also gives customers greater product satisfaction. By getting a precise measurement on one’s feet, a customer gets the right pair of footwear, which must ensure that there are fewer returned items.
With its highly immersive visual experience, AR has massively reduced the guesswork and uncertainty involved in shopping decision making, especially in the case of online shopping. This does not only apply to clothes. IKEA, a multinational furniture company, has come up with its innovative AR implementation that has changed the entire shopping experience for furniture and appliances.
IKEA’s app allows customers to see furniture and other products in their own surroundings using AR. This provides a comprehensive look at the products from all angles and a customer can make sure that it is the right fit for them before buying.
AR application is not only limited to the online experience. For the AR experience in the store, smart mirrors and RFID tags ensure that a customer leaves a memorable experience.
With its very precise and precise ability to approximate the real world, AR has ensured a firm grip on the customer’s mind. AR is a technology that is constantly evolving, and it would not be wrong to say that as AR matures, the comfort and convenience of users will only increase.
Trend # 2: AR in navigation
Augmented Reality has a huge scope when it comes to navigation. AR can be used to solve several long-standing problems with traditional navigation.
Apple recently introduced a powerful tool for outdoor AR navigation called Geosporing, which uses street view to ensure the best positioning.
Google AR Live View walking route to Google Maps is another example of AR that enables accurate and precise navigation. With its ability to overlay landmarks and an extension of Live View to more cities, AR has changed the whole perception of navigation.
Apart from this, AR also improves in-store navigation, which can improve a lot in terms of advances in this immersive technology. This allows a customer to find exactly what he needs.
To enhance this experience, several tools can be used such as QR codes, bluetooth beacons, ceiling antennas, etc.
Trend # 3: AR in events and trades
AR in Events & Tradeshows creates very interactive and engaging experiences. With its 3D visualization, AR understands the whole idea of brands and companies in a very ideal way, allowing for better bonding and connection with viewers. This can be done via WebAR or dedicated apps.
Expodle × XS Worldwide × BEML:
Expoodle and XS WORLDWIDE teamed up for the seventh International Military Technology Forum “ARMY 2021” hosted at the Patriot Expo (Moscow region) to deliver an AR experience for BEML. The AR experience created for BEML’s Arjun ARRV tank proved to be a resounding success at the Indian Pavilion, and the two paved the way for an immersive experience in a new age that resulted in increased engagement and diverse visitor interaction.
Here is a look at the user experience on the show floor:
Trend # 4: AR IN SPORT
Augmented reality has also entered the sports arena, and with its 3D rendering and immersive visual experience, it has already shown fruitful results. AR can be used to create avatars for sports players, and viewers can interact with these avatars to get a sense of actually getting to talk to their favorite players and idols. One of the best parts of an AR experience is that it is easily accessible and can be experienced using a simple smartphone device.
One of the best and latest examples of AR in sporting events is Volkswagen’s new ID.4. Volkswagen of America entered into a partnership with US Soccer to deliver an exciting fan experience to all football fans, while promoting their newly launched car.
This WebAR experience allowed fans to check out the new ID.4 electric car and experience the American football event via the car. All a user had to do was scan a QR code located on the car and just sit back and watch the magical WebAR experience.
The animation features the players from the American national football team, both men and women, and the animation shows them celebrating after scoring a goal.
The Future of Augmented Reality
The future of augmented reality can be seen with a perspective that AR is in itself the future of all technology, marketing and advertising. Its value is expected to increase to $ 25 billion by 2025, and the more people become aware of it, the more the number of AR users will increase.
AR application gives your company / brand the opportunity to enter the market early and stay at the forefront of the competition.
Where does Expoodle come in?
AR was considered to be the wine of the Eiffel Tower, but we plan to make it simple, affordable and accessible to all the brands and companies that in turn can deliver this to end customers.
Increase towards the unlimited ‘blurring of the lines’ of virtual and real. To improve your business results and stand out among your competitors, now is the time to get your fingers in AR.
Expoodle applies digital innovations to the physical world to make the whole immersive experience unforgettable. With our innovative marketing solutions, we make the opportunity a reality.
Expoodle focuses on democratizing the AR space with its experiential marketing solutions.
Start your AR journey now!
Do you want to start your AR journey? Contact our AR experts and leave the rest to us.
We are one of top scar companies in india and we offer bespoke end-to-end solutions to create, test and implement AR-based marketing solutions based on the client’s needs. For more information or to get in touch with us, contact us now.